Top 5 Athletic Shoe Brands for All-Day Comfort (Not Just Running)
When most people think of athletic shoes, they imagine runners chasing personal records, training for races, or logging miles on a treadmill. A quick search online turns up dozens of blog posts dedicated to finding the best running shoes for performance—but very few talk about what the majority of people are actually doing in their running shoes: walking.
Here’s a little-known fact: every major running shoe brand sells more shoes for walking and everyday wear than for actual running. Most customers are not performance athletes—they’re healthcare workers, teachers, parents, travelers, and weekend walkers who need something stylish, supportive, and built for comfort over long hours.
So, here at West Arthur Ave, we’re shifting the conversation. This post isn’t about pace, miles, or PRs—it’s about the top 5 running shoe brands that excel in everyday comfort. Whether you’re standing all day, commuting, walking for fitness, or just need a sneaker that feels good for hours on end, this list is for you.
1. Hoka: Maximum Cushion, Minimal Effort
Hoka was born in the 2000s during the minimalist footwear movement—but instead of going slim and barefoot-style like everyone else, Hoka went bold. They embraced maximal cushioning, and the result was a cult-favorite brand that prioritizes plushness, support, and shock absorption.
Originally designed for runners who needed comfort over long distances, Hokas have become a top pick for walkers, nurses, retail workers, and anyone who’s on their feet all day.
Top Picks:
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Hoka Bondi – The most cushioned shoe in their lineup, perfect for people with neutral or high arches who want a cloud-like feel.
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Hoka Gaviota – Designed for overpronators, this shoe adds support and structure while keeping the plush ride.
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Hoka Clifton – A lighter, sleeker option for daily wearers who want comfort without the bulk.
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Hoka Arahi – Ideal for light stability with a lower profile than the Gaviota.
Why We Love It:
Hoka shoes offer a wide base, generous cushioning, and a rolling rocker sole that makes walking feel smoother and less taxing on joints.
2. Brooks: Classic Comfort, Built to Last
Brooks has been making shoes since 1914, and while they originally created all types of footwear, they fully committed to running shoes in the 1990s. Today, they’re known for reliability, durability, and balance—all the things you want in a daily walking shoe.
Unlike trend-driven brands, Brooks prioritizes function. Their shoes are made to keep you walking with proper alignment and comfort, whether you're walking the dog, commuting, or clocking 12-hour shifts.
Top Picks:
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Ghost – A well-cushioned, neutral shoe that works for high arches or anyone who doesn't overpronate.
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Ghost Max – Adds even more cushion for a softer, more forgiving ride.
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Brooks Adrenaline GTS – Built-in guide rails help stabilize overpronators and reduce stress on the knees and hips.
Why We Love It:
Brooks combines thoughtful foot support with breathable materials and soft, consistent cushioning. The Adrenaline and Ghost series, in particular, are long-time favorites among walkers and professionals.
3. New Balance: Time-Tested Comfort with a Modern Twist
Founded in 1906, New Balance is one of the oldest and most respected comfort-first athletic brands. Long before “supportive footwear” was a buzzword, New Balance was already making shoes that put fit, stability, and foot health front and center.
They also offer wider widths than most brands, making them a go-to for people who need room in the toe box or wear orthotics.
Top Picks:
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New Balance 1080 – A top-tier neutral cushioned shoe with a flexible mesh upper and a smooth, responsive ride.
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New Balance 860 – A great option for overpronators who need more structure and stability.
Why We Love It:
New Balance shoes feel substantial, supportive, and solid underfoot. They’re great for people who walk a lot or want a shoe that supports the full foot—not just the heel or arch.
4. Altra: The Foot-Shaped Revolution
Altra is a disruptor in the running shoe world, thanks to their commitment to designing shoes that mimic the natural shape of the human foot. Their wide, foot-shaped toe box gives your toes space to spread out—especially helpful if you have bunions, tailor’s bunions, or pain around your fifth metatarsal.
Originally launched with minimalist cushioning, Altra has since expanded into more supportive territory with styles that balance natural design with all-day comfort.
Top Picks:
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FWD VIA – A more cushioned, everyday model that retains Altra’s natural shape but with added softness for long walks or standing.
Why We Love It:
For people who hate cramped toe boxes or want a more grounded feel without going full minimalist, Altra hits the sweet spot. Their designs encourage natural alignment and healthy toe splay—which can reduce foot fatigue and pressure over time.
👟 5. On Running: Where Performance Meets Style
Founded in 2010, On is a relatively young brand that has quickly gained traction for combining technical support with sleek, fashion-forward design. You’ve probably seen them on weekend errands, airport lines, or coffee shop patios—because their shoes look just as good as they feel.
But beyond their stylish silhouette, On shoes offer serious support, cushioning, and responsiveness, thanks to their trademark “CloudTec” pods and speedboard construction.
Top Picks:
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On Cloud 5 – Lightweight and versatile, this shoe is perfect for walking, travel, and everyday wear.
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On Cloudmonster – Maximal cushioning and energy return for those who want a bold, high-performance feel.
Why We Love It:
On delivers the full package—comfort, design, and daily functionality. They're ideal for style-conscious wearers who need something supportive but aren’t into bulkier silhouettes.
Final Thoughts: It’s About Your Comfort
Choosing the right athletic shoe isn’t just about brand loyalty—it’s about what feels best to you. The best walking shoe supports your arch, fits your foot shape, and keeps you comfortable mile after mile (or hour after hour at work).
At West Arthur Ave, we focus on the brands and designs that help you move through life in comfort—with no sacrifice in style. These five brands represent the best of both worlds, and we’re confident they’ll keep you walking strong.